Smartphone volumes declined for Indian and global vendors year-on-year, while Chinese players like Lenovo, Vivo and Xioami saw a 75 per cent jump in their shipment in the second quarter of 2016.
"China-based vendors' shipments grew 28 per cent over the previous quarter of which Lenovo group, Vivo, Xiaomi, OPPO and Gionee were key contributors driving the growth," IDC India Senior Market Analyst (Client Devices) Karthik J said.
Handset makers had shipped 23.5 million units in the first quarter of this year. Shipments were up marginally 3.7 per cent from 26.5 million units in the second quarter of 2015, IDC said in a report today.
Samsung continued to lead with 25.1 per cent market share followed by Micromax (12.9 per cent), Lenovo Group (7.7 per cent), Intex (7.1 per cent) and Reliance Jio (6.8 per cent).
Lenovo Smartphone ............................................. Micromax Unite
About 33.7 million units of feature phones were shipped in the second quarter this year, up 2.6 per cent over last year. Until now, Lenovo was the only China-based vendor to ship over a million units in a quarter, while this quarter saw additional three vendors joining the million shipment bandwagon, he added.
"Sub Rs 10,000 has been a strong foothold for Indian vendors, which is now facing increased pressure from both global and China based vendors," IDC India Market Analyst Client Devices Jaipal Singh said.
Aggressive entry of Reliance Jio with shipments of over a half a million 4G devices has captured significant share in sub $50 segment at the expense of other Indian vendor's share, Singh added.
The premium segment of over Rs 20,000 saw Chinese vendors capturing around one-third market share in April-June quarter, up 9 per cent from the year-ago period.